AGTA’s look at Instagram for the gem trade features Eric Yen on how @yensjewelry reaches wholesale buyers year-round, alongside our ombré South Sea strands.
AGTA asked dealers why Instagram matters for the gem and pearl trade. Eric Yen explained that Yen’s has been on Instagram as @yensjewelry since 2015 to reach wholesale clients rather than consumers, and now posts year-round instead of only before shows.
He noted that many businesses watch quietly without liking or following, often so others can’t see who their suppliers are, while owners and sales associates follow from personal accounts. Even for a trade-only account, reaching end customers helps: shoppers ask their jewelers to find pieces they see online. The article also featured our ombré South Sea pearl strands.
Summary by Yen’s Jewelry. The full article is published by AGTA.
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